Unlike traditional makeup (where you rub makeup into your skin), airbrushing sprays a fine mist, so the makeup “sits evenly” on your skin. Airbrush makeup provides flawless coverage (sheer or opaque), by minimizing skin imperfections while giving skin a beautifully natural looking finished result.
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Airbrush makeup has become more popular with the advent of high-definition video and television (HD). Traditional powder or liquid based make-up can settle and appear in pores and wrinkles and be visible on HD film. As the makeup is sprayed on, it connects with the skin as millions of droplets of formula. The formula can create an even, sheer, natural appearance to the skin that, if applied properly for a natural look, can appear natural and non-heavy like traditional makeup. Airbrush makeup wears longer than traditional powder or liquid foundation, able to stay put upwards of 12–24 hours. It can be used to cover five o’clock shadows for men. Airbrush makeup is also available for eye shadow, blush, eyebrows and lips and can be layered, shaded, highlighted and contoured. Application wise, the technique is more sanitary than traditional makeup application due the artist never having to touch the skin. It’s also faster, if done by a trained artist. Fantasy and special effects are able to be stenciled or created by freehand.